Competitor database
Systematic competitor analysis To strategically assure and expand your market success, you have to consistently monitor your competitors. By applying the PiSA sales competitor database you are provided with a suitable solution, that assists you in identifying your competitors as well as in acquiring and analyzing information and key figures concerning your competitors. From knowledge about competition you can derive operational activities as well as long-term strategies to strengthen your market position. The functional scope reaches from assistance in sales conversations, to information concerning prices and discounts, to display of project-specific competition status and analysis of key figures.
With PiSA sales you clearly acquire competitor information according to the categories of the competitor profile. Information is centrally stored in the PiSA sales’ contact database. This data can be used or completed by any departments needing or surveying data about competitors, such as sales, product management or marketing.
Source documents containing valuable competitive information can be stored in the central archive database and they can be assigned to the according competitor profile. Not only usual document formats, such as PDF or Doc, can be archived, but also websites (.mht) or media files.
In addition the PiSA sales competitor database offers ready-made reports and wide-ranging, graphical competitive analysis.
With PiSA sales you clearly acquire competitor information according to the categories of the competitor profile. Data are centrally stored in the PiSA sales’ contact database. These data can be used or completed by any departments needing or surveying data about competitors, such as sales, product management or marketing. - Collect systematically information into competitor profile, according to categories, such as strengths/weaknesses, sales, products, services or marketing communication
- Classification of competitors with regard to market share, sales area or competing business fields. That way you can focus on a manageable number of your most important competitors
- Search of competitors by any profile data or by linked PiSA sales objects, such as contacts, products, fairs or publications. Hereby you can detect for instance all competitors that generate more revenue in a certain product segment then your company, that cooperate with the same supplier or that exhibit at certain trade fairs
- Via hyperlinks you are able to open archived company reports, press releases or product data sheets directly out of the competitor profile. Due to the quick access to these source documents the competitor profile is always up to date and you receive valuable extra information.
 Project-related display of competitive situations Competitive situations have to be specifically, objectively and assessably displayed. But only if you compare the activities of your competitors with your own products, you can conclude well-aimed sales and product strategies. - Store competitors directly at current sales projects (e.g. opportunity or quote), if the competitor offers your customers comparable products or services
- Evaluable documentation of project success or project failure (project won, lost, lost against third-party supplier, ...)
- Documentation of strengths and weaknesses of your quotes in comparison to competitive quotes
 Analyze, consolidate and professionally present competitor data The PiSA sales competitor database offers ready-made reports and comprehensive, graphical competitive analyses: - Competitor datasheet: All profile data at a glance. Report contains all information of the competitor profile and a list of won/lost projects
- What competitors did you win or lose against, to which extent and at which time (milestone)?
- Who were your strongest/weakest competitors in a selected period of time?
- Strengths/weaknesses profile (comparison of selected competitors among each other or with own profile)
- Profit, revenue and ROI development of selected competitors by comparison. Restriction to certain countries and business fields possible.
+ Substantiated decisions on the basis of competitive analysis
+ Be one step ahead of your competitors
+ Strengthen your market position |
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PiSA sales 5 CRM 
